About Us


REED is an acronym meaning RADIATING ELEGANT and EMINENT DEMEANOR, as well as the last name of the owner and founder, Taborah Reed. Established in 2019, in 470 Walter Ave, Victoria, this woman owned and black owned clothing brand is quickly growing. The motto "It's in Your Demeanor" is based on the way a person carries themselves. Your demeanor is your outward behavior. It includes the way you stand, the way you talk, your facial expressions, and more. lifefromscratch is about radiating a positive image and demeanor in the world. 


In fashion, beauty is in the eye of the beholder, but quality should never be a compromise. No matter what you're looking for, we guarantee durability. We are committed to providing you styles that have quality built in and will last through the wear and tear of your day.